Home - Recruitment Techniques - Management Techniques - Online Computer Training


 Free Photography Contest
 Enter Now! Win $10,000! Are you a Winner!

 Is your credit non-existent?
 All American Credit can help you build your
 credit! Even if you have bad credit, they can help.

Please click here to visit our sponsor

Please click here to visit our sponsor

Creativity and Innovation Management - Motivation


Motivation in creativity and innovation is more important than personality traits. This is like possessing high intelligence one must be motivated to improve and apply it.

It is compelling that motivation and creative output are positively correlated. The more motivated an individual, the more likely he or she is to engage in the task at various cognitive levels until an outcome is achieved.

Contrary to many assertions, factors that make up motivation can be isolated, monitored and measured using standard quantitative techniques.

This allows a leader, consultant or manager to measure and improve motivation with a corresponding rise in creative output.

There are broad and specific categories of motivation.

Broad categories (Amabile, 1983):

a) Intrinsic motivation - that where fulfillment is reached by attaining the solution to the problem itself, the activity is engaged in for its own sake. Characteristics of intrinsically motivated people include commitment to work, passionate involvement, total absorption and devotion to their work, interest and satisfaction in their work, challenged by their work.

b) Extrinsic motivation that where the achievement of the task results in the fulfilment of an ulterior end, rather than the task itself. It is the motivation to engage in an activity primarily in order to meet some goal external to the work itself, such as attaining an expected reward, winning a competition or meeting some requirement.

Extrinsic motivation is itself split into two categories: synergistic and non-synergistic. Synergistic extrinsic motivators provide information or enable the person to better complete the task and act in accordance with intrinsic motives. Non-synergistic reward leads a person to feel controlled and is incompatible with intrinsic motivation.

A number of specific categories exist, including:

a) The gap between the person's ideal and real self. If an individual perceives that he is not what he wishes to be, he is more likely to be motivated to engage in activities that bring him closer to his ideal self.

b) The perceived enjoyability of the task. Terms such as "fun," "amusing," "fascinating" and "inspiring" are common.

c) The degree of challenge. The more a task is perceived as challenging and competency expanding, the more the intrinsic motivation.

d) Feasibility. If a task is perceived to be unreachable, intrinsic motivation decreases.

e) Control of ones destiny. If an individual perceives that a task is not under his control, then intrinsic motivation decreases.

f) Recognition is noted by many to be a powerful driver of task engagement.

************************************

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a DIY Audit, Powerpoint Presentation and Good Idea Generator Software) from http://www.managing-creativity.com.

You are free to reproduce this article as long as the author's name and site URL are retained. A link to the MBA dissertation would be appreciated.

Rate this article (below).

Kal Bishop MBA is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com


Wannemacher has extra motivation for shot put
Journal and Courier, IN - 6 hours ago
By Mike Carmin • mcarmin@journalandcourier.com • May 16, 2008 Still clipped to Stacey Wannemacher's Purdue Track and Field bag is the identification tag ...


Crayton considers search for WR motivation
Dallas Morning News, TX - May 14, 2008
"In a way, I guess it's a motivation kind of a thing," Crayton said. "That's how I'm going to take it." For the record, Tony Romo isn't sweating the fact ...


Mother found motivation in training program
Camarillo Acorn, CA - 9 hours ago
By Michelle Knight knight@theacorn.com Single and a new mom at age 23, Kelly McCamy was content three years ago to sit at home and collect welfare. ...


USA Today

Kearse: Chip on his shoulder now boulder of motivation
USA Today - May 14, 2008
Now his motivation is proving that he is the defensive end who had four sacks in two games in 2006 before he tore multiple ligaments in his left knee during ...


Now that you had to ask: What’s up with Colts?
Boston Herald, United States - 3 hours ago
That’s motivation. Manning isn’t the only one in his family with a Super Bowl ring now. That’s motivation. Dungy came back again because he felt he had ...
Report: Colts' Harrison expected to attend 3-day minicamp - NFL ESPN
Harrison at camp today? Indianapolis Star
all 5 news articles


Motivation is the engine that drives success
Bermuda Sun, Bermuda - May 15, 2008
What kept us getting up day after day to keep pushing on was motivation. Motivation is what keeps you looking at the bright side all the time. ...


Courier Mail

All I hate is losing - Willie Mason
Stuff.co.nz, New Zealand - 14 hours ago
His own motivation, however - and that of the Blues as a team, he believes - is simply the burning desire to avoid losing a third series in a row. ...
It really sucks to lose, says Big Willie Mason The Australian
We don't need hate, we need a win: Mason Rugby League Live
Mason rallies Blues around fiery Gallen ABC Online
Melbourne Herald Sun
all 68 news articles


PLAY-OFF PAIN A SOURCE OF JAMIE'S MOTIVATION
Evening Post, UK - May 15, 2008
The fear of losing is a massive motivation to us." McCombe boasts an unenviable record, having been a play-off loser on four different occasions during his ...


Canada.com

Everybody's doing it: social dance the latest craze
Canada.com, Canada - 8 hours ago
Whatever the motivation, students are pleased with the results, health- and fitness-wise. "I have some who come showing the pants they first wore. ...
Everybody's doing it: social dance the latest craze Canada.com
all 2 news articles


Astronaut, singer offer motivation
Pasadena Star-News, CA - May 14, 2008
By Claudia Palma, Staff Writer Taboo, a graduate of Rosemead High School and the lead singer in the rap music group of Black Eye Peas, holding up a bag of ...

Motivation - Google News

home | site map Distance Education at ICS
© 2006 www.elearn-university.com