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Building a Strong Coaching Practice
As a person who has been around the coaching profession for a number of years, I wish I could say that my practice is full right now. But the fact is that I've been pursuing TV gigs in the last few years and haven't put much emphasis on building my individual coaching practice. I've also been blessed to receive several corporate coaching and training jobs so the individual coaching has taken a back seat. But I've recently moved to a new state and have had a chance to evaluate what I want my schedule to be in the coming months. I'm currently working from home so I can be available for my son because he is in school for the first time and I feel I need to be around. I've decided to ramp up my individual coaching once again so I'm making my plans. Since I've done this before I have a plan. I did it in NJ, NYC, and NC and now I'll be doing it in FL. I'm also pursuing corporate coaching and training opportunities. For these I use professionally designed promotional materials and videos of me speaking and leading workshops. For my individual practice, I have a website which has attracted people nationally. In addition, I've done speaking in different parts of the country which has brought in clients. This past year I did a few national TV tours and secured a few clients from there. In years past, I've been highlighted in the newspaper or magazines and that always brought interest, but to be honest, mostly from curiosity seekers! I've gotten several clients that were referrals from other clients. But most of my individual coaching clients have come from me doing workshops. What workshops can a coach provide? We've all heard about branding and finding a niche. That is true to a certain extent, but I started from what I already know. I started where I felt I was already an expert. I was an expert in selling. I decided to teach that, and from that sprang many other courses such as communication, customer service, telephone skills, time management, creativity workshops, team building and so on. Once you deliver a few workshops that you build from scratch, you'll be getting the experience you need to accumulate information for articles, books, workbooks, tapes and other products. What are you an expert in? Where do your talents lie? Have you trained people in getting in shape? Have you taught people better vocabulary skills? Were you a computer trainer? Start wherever you are, get training, free clients, and the word will spread. Start giving workshops at local community colleges, learning centers, at your church or even out of your home. Advertise ahead of time at least 3 workshops that will be presented. Give out free information at each seminar in exchange for their business card and when you get home, develop an email list where you can send a newsletter discussing your business. As for me, I'm now in the process of building more workshops to my repertoire. I'll write several new programs this year and start marketing them locally and eventually nationally. Now that I've discovered I enjoy writing creatively, I've started and am writing articles for different ezine newsletters. Building a coaching practice takes time. It's a process that takes a few months or even a few years, but worth it. The lifestyle of knowing I can pick up my son nearly every day at 2:30 and get to work out almost every day while still adding value to my clients every week has its advantages. There's a lot of work up front, but the personal and professional rewards are enormous. Mary Gardner, The Charisma Coach! is an Executive Communications Consultant and Trainer. She works with, coaches and trains individuals, sales teams, executives, and celebrities. She owned and operated one of the first coaching institutions on the east coast, CCI, in NYC, Philly and NJ. Mary has appeared on ABC's 20/20 and has self published a book on public speaking. Mary is married to Sway and is mommy to Jeremy 5, and lives in Orlando, FL. For more information contact: mary@marygardner.com or WEB: www.marygardner.com
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Business Management Avoid the Tendency to Underestimate Your Greatness As a whole I think there is a sad tendency in most of us to underestimate just how powerful we are. Just how much greatness lies inside each and every one of us - just waiting to get out. The reality is if you knew just how special you were - and how much greatness went into making you the unique you that you are I'm convinced you would immediately know that nothing can truly keep you from achieving that which you want in your life. A World of Possibility When I started my sales career over 25 years ago, I worked for a small company selling telephone answering equipment. Hard to believe it but in those days I had to explain to prospects what the equipment was for and why they might want to use it. Walt Disney, the Inspiration to Form a Better Life? You, like many others, may have come to this article because you want more from life. In this sense, you and I may be alike because we're searching for greater happiness and a stronger sense of fulfillment. Successful Implementation of Company Wide Coaching Programmes Ten years ago I was fortunate enough to be heavily involved in the implementation of a company wide coaching programme, both as an employee who was to receive coaching but also as a manager and coach who was expected to regular coach my reports and my peers to enable them to achieve their objectives. I say, fortunate enough, because I found that when I was coached effectively I became really motivated and focused, and when I finally became a proficient coach, I again found it motivational in that I was able to support and enable my direct reports to achieve more. Courage and the Agony of Coaching Employees Coaching employees on sensitive and personal topics like performance or contribution to the organization can be as difficult and agonizing as telling a young son or daughter about sex for the first time. You end up playing the same mental games in your head over and over again: "What should they be told? How much do they already know? (Or how much do they want me to think they know?) How much detail should I go into?" If you are unable to answer any of these penetrating questions, you tend to put the task off for another six months. Eventually, you discover the harsh reality that there is very little they are unaware of, but a lot they don't know. Cause and Effect! Choose a Path Three steps to your Personal Transformation: Leadership Coaching at Gettysburg The battle at Gettysburg is one of the most notable events in U.S. History. It is a battle where more lives were taken than in any other battle in North America. In this small farming community in 1863, George Meade's Union Army comprising of 90,000 troops met Robert Lee's Confederate Army of 75,000. We can read volumes of literature and accounts of heroes, leaders, front-line soldiers and others directly and indirectly impacted by the event. Certainly there are incredible leadership coaching and other lessons from the lives of these men and women and the strategic events which became the critical turning point in the Civil War. Coaching Skills for Peers: Extending Influence Many people think of coaching solely as a management technique. Although coaching skills provide managers with the means to get business results while creating solid relationships, the value of coaching in other arenas is often overlooked. Utilizing coaching skills is also beneficial when cooperating and collaborating with others, developing influence within the organization, and getting effective business results. The Harvest: Shared Power The fall harvest comes upon us once a year. The farmers collect the sometimes-scant rewards of their heroic efforts begun months before. For those of us who are hobby or family gardeners, fall is the time for us to pluck the firm orange pumpkins, the deep green flowers of broccoli, and the plump red tomatoes from their vines. As we reap our rewards of months of work and waiting from the backdrop of the black, black earth, we realize our personal power. If not for our labors, if not for our devoted attention and timely reaction to environmental hazards, these fruits would not be borne. The seeds we sowed in the early spring have given us sustenance and security for the coming frigidness. Your Silent Voice of Experience "I can't wait!" she exclaimed over the phone. The anticipation in her voice was evident as we scheduled a time to meet and discuss her new fund raising project. This client had a gigantic goal. She also needed lots of information in order to begin. Business Coaching Legacy: Reflections on What You Want to Leave Behind? Updating my will has been on my mind for quite some time now. Life circumstances change, kids grow-up, financial situations changes. I procrastinated for a very long time about this will. Now that it is, I feel very satisfied and pleased. There is peace in that corner of my mind that nagged and nagged about it for so long. You don't have to be a rocket scientist to realize that people, myself included, avoid making out wills because they don't want to confront their own mortality or have to face up to making difficult decisions. Guilt: Is it Getting in the Way of Your Self-Care? When Do We Usually Feel Guilty? When: Our Worst Enemy Who do you consider as your worst enemy? The criminals roamingthe dark streets? Your boss who's killing you mentally andemotionally with stress and harsh words? The people in office who are engaging in graft and corruption, instead of helpingthose in need? Tips for Writing Great Coaching E-Books Never understimate the power of a well-written word. Tens of thousands of readers of coaching ebooks have had their lives changed for the better by a well written ebook. Can You Say No? As a manager you are constantly being asked to do things - by your boss, by one of your fellow managers, by the head of another department, by one of your staff. What Do You Have To Give? "Happiness is not a matter of good fortune or worldly possessions. It's a mental attitude. It comes from appreciating what we have, instead of being miserable about what we don't have. It's so simple-yet so hard for the human mind to comprehend." ~ Bits & Pieces Transform Your Image And Accelerate Your Success Being a lifelong student, I am regularly attending seminars etc. to become the best I can be in all areas of my life. Two Leadership Strategies: Don't Lose Your Mind & Be a Coach Are you feeling overwhelmed, a lack of confidence or under a ton of pressure? Are you trying too hard to make something work and focusing too much on trying to fulfill other people's needs and expectations? You may have "lost your mind!" COACHING: When it's Beyond Oprah and Dr. Phil How many more servings of the daytime self-help salad will it take to sooth your appetite? To actually get your life to where you want it to be? To actually start seeing changes for yourself rather than just on the tear-filled faces of Oprah's latest guests? A Numbers Game! Three years ago, Paul left his corporate job to launch his freelance writing career, and he's done relatively well. He has a group of regular clients that keep him going, and they are happy with his work.
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