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How to Make $100,000 Dollars as a Personal Trainer Part B for Business!
My name is Greg Ryan. For the last twenty years I have counseled thousands of personal trainers, fitness directors and gym owners on how be successful in the health and fitness industry. No matter where I go in the world, no matter the size of the gym the biggest reason for their lack of success is all the same. My question is, "Do you want to be a mediocre Personal Trainer or do you want to be a GREAT one? Most of you will only be good ones if you are lucky. Only about five percent of you will be GREAT. What I mean by being a great personal trainer falls into three categories: love what you do, self employed and make a six figure income consistently. Here is how: Part B: B is for Business When running a personal training business there are four virtues you want to live by; Honestly, Authenticity, Modesty, and Generosity. Honesty When someone asks you a question about exercise, fitness, or a health in general, it is ok to say, "I do not know the answer to that." Don't stop there, close the deal. Find the correct answer, and explain your findings. That action will give you more brownie points and build more credibility than anything. Authenticity The more transparent you can be, the more your clients, players and customers will respect you. I do not paint them a pipe dream picture. Modesty Keep your head on straight. As in golf, you are only as good as your last shot or your last client. Generosity Give people more than they expect in service. Write articles, go food shopping, what every it takes to keep a client happy and getting results. Here is the Intro to my e-book "It's NOT about the Numbers!" This book focuses on the client side of the personal training industry; however you must not deny the business side of your career. There are a few things worthy of mentioning that should be taken serious when running a company like the structure of the business, marketing, and professionalism, Yes, being a personal trainer is running a company. You are the company. You are the business, so you need to take yourself serious and treat it as a business. Being a professional fitness trainer is just that. You are a professional. It is a business so treat it as serious as if you were in any other business. Whether you make one hundred dollars a year, or thousands it does not matter. If you take what you are doing serious your clients will too. Think like a CEO A trainer and coach who are sold out should act no different than a CEO of a company. You are a CEO, so then think like one. Greg Ryan is a Health club and personal trainer consultant, high profile fitness expert and former employee of Kathy Smith. He is best selling author of "It's NOT aout the Numbers!" Discover how to make $100,000 year after year For FREE MINI COURES email me at greg@resolutions.bz
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Business Management How to Crack a Daunting Task! If you have a daunting task and the mere thought of it overwhelms you, it's probably too big to implement directly and should be broken down into actionable parts. I find this happens to me frequently -- I see the big strategic goal that I want to achieve, but become paralyzed thinking about the size of the project. To accomplish my overall goal, I need to crack this task into small doable pieces. In that way, I keep it simple and focused on one thing at a time. How Do You Build Momentum in Your Business and Life? A few weeks ago at a "Leadership from the Ground Up" conference, Donald Trump spoke about the ingredients for success. I found his topic on momentum very intriguing. My thoughts have been returning to his presentation in my mind ever since. How to Control Your Anger: Retreat and Think Things Over How to Control Your Anger: Retreat and Think Things Over How to Save Yourself from Negative Influences Watching the news can be hazardous to your health. How to Give Yourself a Check Up From the Neck Up When was the last time you did some dedicated physical exercise? Be Better at Business And Lose Weight, Too! In business, individuals often secure the services of a success coach like myself to "fix" certain areas of their professional life. The desired fixes typically range from a desire for a promotion and/or a salary increase, to on-the-job performance enhancements, to improving one's personal productivity, to boosting one's level of enthusiasm about their job. It's All To Do With The Way You Wake Up Do you start your day with anger, frustration and annoyance at the alarm and the need to get up? Do you wake up hoping the day will go away and you can get back to sleep? Have you lost the fun? The confidence to have a go at things. Are you struggling along? Are you just going through the rituals of life? Are you just doing enough at work? Doing what is necessary because you think you 'ought, should, must do this for the sake of others? Do you feel all washed up and no one is interested in you? Do you feel devoid of vibrancy, and sense of purpose, an aimless victim buffeted by the winds of change? It's all to do with the way you wake up. Dont Be Jealous - Be Inspired When we see people do things we cannot do, or have things we don't have, it might be tempting to be a little jealous. But, jealousy doesn't lead to anything except resentment, and that isn't going to help you. Instead of being jealous of others, focus on being inspired. Let the success of others move you forward toward your own success. After all, people who are doing things you want to do or have things you want are examples of what is possible for you. Transform Your Office Into A Powerhouse Of Success Did you know that the area that you call your 'office' is a direct reflection of you? If your environment is clean and uncluttered it projects that the person who works there is calm and has everything under control. Consequently if it looks like the local rubbish tip then the impression others get is that this person is disorganised, and a complete mess. Top Ten Things to Build a Bridge and Get Over God must love Top Ten lists because she made so many of them. They crowd my Inbox daily. They're right up there in popularity with offers to refinance my house and stock up on Viagra. Top Nine Lists are few and far between and Top Eleven lists unheard of. But for seem reason there seem to be ten nifty answers to pretty much any problem or life situation you can come up with. Ten Ways to Make New Years Resolutions That You Can Actually Keep! Are you one of the millions of people who make big New Year's Resolutions each year, only to watch those resolutions fall by the wayside mere days or weeks later? Would you like to be able to set New Year's Resolutions that you can actually keep? It might be easier than you think! Guilt: Is it Getting in the Way of Your Self-Care? When Do We Usually Feel Guilty? When: Not Blind, Just No Vision Helen Keller once remarked that there was one thing she knew of that was worse than being blind; it was to be able to see but have no vision. Do You See Clearly? "I don't see how I can just make up my mind to be happy and successful; and suddenly, magically, I will be. That seems to me to be a denial of my reality. My life is a mess. I am not happy. My life is not a success." she wrote. Think Twice Before Youre Nice A few months back I had a disturbing dream. In my dream a woman with stringy blonde hair rang my bell. She asked if she could come in. I did not want to open the door. But I felt guilty about my reaction. So I let her in. She pulled out a hand gun and shot me. I woke with a start and a racing heart. I clutched my pillow and my life. My inner voice spoke immediately and sharply. "Politeness kills," it said. This was an extreme way to let me know I had to honor my boundaries. I've never liked the word "boundaries." It sounds like barbed wire or armored trucks. But I do like the feeling of listening to my intuition, respecting my inner instructions. And it feels appropriate and sacred to be mindful of my gold. I see many creative, incredible individuals who leak their strength and focus with amorphous personal boundaries. We want to be nice, helpful, and well-liked. But bear in mind that your time and attention are your personal reserves of oxygen and hydration. Time and attention create your life's dreams. Dreams keep your soul alive and contribute to all of humanity. I'd like you to create your life's dreams. That's why I'd like you to reflect on where you put your time and attention. You have a Responsibility to Yourself. You have a mission here. You have sacred work to do. No one but you knows what you came for. The people in our lives may not appreciate the work we feel compelled to do, the dreams we wish to give birth to. They may fling casual, loose, social standards your way, just like tossing horseshoes at a backyard barbecue. I used to have a hard time saying no to lunch dates and coffee. People would often say to me, "You have to eat, right?" and I'd feel found out and exposed, like I was hiding time from this person. And then I'd eat with them--and eat my heart out at the same time. Of course they were wonderful people. Of course I got value out of the time together. But that doesn't mean anything. I'd get value out of reading about the history of socks, too. But I had something specific I yearned to do. I wanted to write a book. I ached when I did not write. Every time I said yes to a lunch date, I said no to my dream. That became too wounding. I learned to say "No." It's not selfish to want to give time to your dream. Your dream will give love and energy into this world. I often think about the people I esteem in life. Mother Teresa had a guiding mission. Martin Luther King had a burning cause. They did not squander their energy or time by being polite. They gave in huge ways because they said no to little things. It's not Selfish to be Honest "I don't want to be selfish," said a client of mine recently who admitted not wanting to get together with a friend. "She needs me." Now there are times when someone needs us and we feel called to be there. That's wonderful. When we're called, it feels good to be there. It doesn't feel like an obligation. It feels like a secret mission or a privilege. But more often than not, someone "needs" us and we're afraid to decline. Here's the thing though. You can't change your feelings. When you truly don't want to do something, it's not doing anyone any favors to lie. Your energy doesn't lie. If you do something you don't want to do, you may just end up being late, angry, sarcastic, withdrawn, and, in general, as mild-mannered as a jackal or a jalapeno pepper. That ride to the airport will be no joyride. And nobody will get what they wanted. What if you could trust your feelings? What if you knew that if you honored your own needs, you would naturally increase your generosity? What if it's okay to just love what you love and dislike what you dislike and gravitate where you are drawn? Why do we secretly think we are being ruthless? What if we are being elegant? What if we are daring to live gracefully by daring to listen to our inner voice? What makes you think that your persistent feelings are wrong? I trust that your soul is pure and precious and knows your highest purpose. And I hope you listen to its promptings more than some sick, guilt-inducing nagging, sagging voice that makes you feel burdened inside. One voice will make you feel heavy and one will make you feel light. One is thudding in the wrong direction. And one is turning right. Your Real Relationships will Support the Real You Often times we're afraid to honor our boundaries, because we don't want to upset the people around us. Indeed some people will balk at your limits and may even suggest that your decreased availability is the first sign of Satan worship or advanced Narcissism. But real relationships support the real you. I have no doubt that my friends would prefer to hear from me more often than they do. But they prefer my authenticity and happiness even more. That's why they're true friends. Some individuals who seem to demand the most of us are energy vampires. They feed on your warmth and pay no heed to your needs. They will demand that you be giving. And you will never give enough. Recently while driving to Northern California where I had a speaking engagement, I decided to stop for a quick break. I chose to wander into a small boutique with painted scarves in its windows. When I got into the shop, the owner started telling me about the sales she had going. I nodded politely. She continued to tell me about the rugs she had imported from Turkey and I found myself hanging on every word though I did not want any rugs or details of her trip. Her enthusiasm kept me paralyzed. I only had a few minutes to stop here and look around. Finally, I excused myself and walked away. The owner followed me and kept talking. She refused to give me space. That's when I walked out of the shop. I decided I did not need to indulge someone who was not respecting me. I breathed in the salt air of that gorgeous ocean town and skipped back to my car. I felt like a fly who had escaped a spider's web. *** Always be kind. But think twice before you are "nice." Nice, is often a mask of pleasantness we put over negative feelings. Nice is often a form of self-rejection. Real kindness feels good. It's when we give because we want to give and we give in ways that respect everyone, including us. If you want to give to others, give truly. Give the exceptional gift of taking care of yourself and tending to your dreams. Give the love that can only come from you expressing your unrivaled talents and devotions on this earth. Follow your calling and draw lines when you must. Doing what matters should never be sacrificed for a false idea of manners. Expectations Can Get In Our Way There are times when we truly look forward to something just as there are times when we totally dread something. What is the difference between anticipation with joy and anticipation with anxiety? Where and how does that expectation actually take place? If we think about it, the expectations take place in our minds. And, what that really means is that we totally make it up. We tend to create ideas and stories about how wonderful or awful something might be. How to Adopt a Losing Attitude We have all heard the expression, "Where your heart is?, your treasure will be also." Allow me to modify this tried and true wisdom, to create an equally valid point: "Where your thoughts are, your hips will be also." What do I mean by this? Try this experiment: Take a few seconds to write the first the five words that pop into your head in response to this question: How do I describe myself? How to Get More Business Without Even Trying Why are you in business? Hopefully you enjoy what you do, however is it because you want to make money so that you can have, be and do more in your life? The Self Development Tool Box Do you have a self-development toolbox? Do you have a standard set of instruments or mechanisms that you use to delve into your inner self? Just asking yourself those questions makes you think, doesn't it? That is because questioning is the most powerful tool in your self-development toolbox. When we start on the self-development path it is usually because we have asked ourselves a question: who am I, what is it I want, why am I in this position, when can I change, where will this happen and how can I make it happen? Questions can be about us or about others and are used as identifiers. Who do I want to be? Who is standing in the way? Who will support me in this? Who can provide information? Why Therapy Fails Sometimes I saw a couple for marriage counseling this week, and when I asked them if they had ever seen anyone else for counseling they said they had worked with two other therapists. They had seen one therapist on and off a few years back. They had seen the other one only a few times. They could not even remember her name.
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