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4 Underused Hot Spots for Your Personal Branding Iron
I'll never forget what my mentor told me: "Don't communicate in any way to any person without the stamp of your personal brand." Everyone has a personal brand, whether they know it or not. And everyone has a personal brand, whether they like it or not. But only those who actively and consistently create, maintain and imprint their personal brands on the people with whom they interact will sizzle! But what is a personal brand? Peter Montoya, author of The Brand Called You, defines it as "a personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that person stands for." But your personal brand is only as strong as the moments in which it is manifested. Now, because YOU are the product, because YOU are what people want, and because YOU need to make an UNFORGETTABLE first impression; everything must be stamped with your personal brand. And I'm not just talking about the obvious hot spots like your website, business cards, marketing materials and promotional items. I'm talking about those underused and overlooked places that could benefit from a little more of you. The "From" Line The "from" line is a perfect, yet underused hot spot to stamp your personal brand. Let's say you are known as "The Tax Law Queen." Great. Put that instead of your email! It will stand out among the hundreds of emails in your recipients' inboxes. Try this quick exercise it's deliciously fun. Go to your inbox right now, start at the top, and slowly scroll down through ALL of your emails. Then look at the "from" lines. Which ones stand out? Here are some of the "from" lines in my inbox: NOTE: My inbox has 511 emails, and these were the only 6 that stood out. That's exactly 1.1%. What does that tell you?! Signatures *Name Think how many emails you send out each day: what if each one reinforced your personal brand? Answering the Phone Now, although the personal brand of that business isn't exactly proper, you've got to admit that's a damn clever way to answer the phone. And consistent. And memorable. And funny. Sadly, only a small percentage of people do this; either because they're too lazy, they'd rather just utter the canned "This is Jim?" or they can't think of anything creative to say. A few years ago I was invited to be a guest on a local morning show to talk about my first book, HELLO, my name is Scott. But I knew the DJ's would give me a hard time. So, when they dialed my number (on the air) and waited for me to pick up, I answered with, "HELLO, my name is Scott?" The three DJ's started laughing so hard, I had to hold the phone away from my ear! They were dying! They even complimented my creative approach to answering the phone. And so, ever since then, I've never answered the phone another way and people still laugh almost every time. Voicemail "Hi this is Randy. Leave your name and number and I'll get back to you." This is an example of a typical outgoing message that makes callers feel like they really are talking to a machine. Now, we all hear this cookie cutter message about a dozen times daily. And it doesn't necessarily make a voicemail message bad; but it does mean the voicemail is not being fully leveraged. My friend Gina owns a company called It's Your Stuff. She is a Professional Home Stylist who creates a designer look in people's homes with their existing furnishings, art and accessories. I called her the other day, and although I missed her, here's what her voicemail said: "Hi you've reached Gina of It's Your Stuff. Sorry I missed your call, but I'm out making someone's home beautiful! Please leave a message." Perfect. These examples should stimulate some great ideas to find ways to incorporate more of you in all that you do. Remember: your personal brand underscores all that you do and say. But don't forget to make it manifest in all the media through which you do and say it. © 2005 All Rights Reserved. Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.
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Business Management 5 Tips to Improve ANY Performance Seeking improved performance at work? Wishing you could finally achieve your sports-related goals? Merely looking for a way to get more out of everything you do? What follows are five basic skills (basic in that all top achievers know these skills and apply them in some form on a weekly basis) that will dramatically improve your performance. What The Buddha Says About Coaches There is a Buddhist saying that goes like this: "If you meet the Buddha on the road, kill it." This means to kill any concept of the Buddha as something apart from oneself. Do You See Clearly? "I don't see how I can just make up my mind to be happy and successful; and suddenly, magically, I will be. That seems to me to be a denial of my reality. My life is a mess. I am not happy. My life is not a success." she wrote. Business Career, Executive Coaching Article - Leadership: Understanding the Human Condition "Nothing is more practical than for people to deepen themselves. The more you understand the human condition the more effective you are as a businessperson. Human depth makes business sense." How To Give Criticism Without Bruising Egos As responsible employers, parents, and friends, we have an obligation to correct the mistakes of other people in order to enhance their personal success. The task before us is how to correct a deficiency without damaging the delicate ego that can sometimes get in the way. Too often people criticize someone's behavior without providing a solution and this is detrimental because it then becomes a personal attack on the person that only aims to demerit them. Constructive criticism involves pointing out their weakness and offering a solution to correct it. In order to give constructive criticism, we must seek the solution to the problem before we point it out to the person. By doing this, we effectively separate the behavior from the ego and preserve the relationship in the process. Make Progress Now: Take the Hand Brakes Off Your Life! Do you find yourself striving upward in life yet making little or no progress? A Numbers Game! Three years ago, Paul left his corporate job to launch his freelance writing career, and he's done relatively well. He has a group of regular clients that keep him going, and they are happy with his work. Business Career Executive Coaching Article -Motivator, Discipline and Desire "There is a certain combination of desire and discipline in the way I work. Discipline by itself simply is not enough in the creative process." - Robert De Niro Finding Peace: A Taste of Mindfulness When we are ill and don't know it, we are in a state of ignorance or delusion. We don't view ourselves as sick, so we don't believe it's necessary to go to a doctor or take any medication. We fail to recognize our own need for care and support. Its Game Time! Four Powerful Lessons in the Game of Life I turned 29 last week, and if statistics are right and I die on or around my 78th birthday, I am almost 40% done. In a numbers game, that is pretty close to half way. This had me thinking about when I played basketball in high school and college. I thought most about the half time events in the locker room. How To Increase Your Coaching Record By At Least 25% "How can I become a better and more effective coach?" We hear this question frequently and there's obviously more than one answer. Today, let's explore one aspect of better coaching. 7 Steps to Take Control of Your Life Taking control of your life is getting in touch with your values, setting meaningful goals and identifying your vision. To be in control of where life is taking you means being more productive, dealing more effectively with stress, having the ability to solve problems, handing change and developing healthy optimism. Start with these 7 steps and you are on your way. Success: Cant Achieve It By Yourself? Pay A Professional! So many people go through the motions of trying to achieve success. But just going through the motions doesn't work. And while you may fool a few people for a little while, you can't fool yourself. If you truly want to be successful and can't achieve success by yourself, do the smart thing and pay a professional to help you. The Top 10 BEST Things About Having a Coach Obviously, there are many wonderful things about having a personal coach to support and encourage you. Everyone develops their own working relationship with their coach, and each situation is unique. So, with lots of respect for all the many things you may find valuable about having a coach, here are the Top 10 things clients have said to me: Receiving Thanks and Praise - The View from the Other Side We demand more from those who provide to us and because we are frequently in roles which deliver goods and services ourselves, we are on the receiving end too - of complaints, frustrations and generally poor behaviour. Profitable Idea Generation in 4 Steps Using Improv A large percentage of business are stuck, tied to narrow ways of thinking about themselves and their products. In the business environment you can't be stuck and survive. Flying in the Slow Lane Dogs distrust hot air balloons. I gathered this tidbit as my husband and I floated over the mountains in a wicker gondola, listening to the barking chorus that followed us even 3,000 feet into the air. The burner evokes canine protest -- but we had no problems, as we drifted with the currents and contemplated the silent fog in its morning retreat over the hills. We learned that a mere a six foot rise in altitude can change your direction, if your vehicle is a hot air balloon. We learned that the tops of trees look a lot different from above, and birds look surprised if you greet them in their nest. We waved reassurance to cows whose moos voiced concern at our strange presence overhead and we called "good morning" to the folk who blessed us with their waves. "Are those sheep?" my husband wondered, pointing to toy animals far below. "No," said our pilot placidly. "Cows." They turned out to be horses, but who cared. For the duration of our flight, nothing mattered, and that was perhaps the biggest lesson of the morning. Letting go of anxiety. Letting go of fear. Letting go of expectations. Letting go of everything -- except the absolute pleasure of quiet flight, confidence in the balloonist's competence, and sensitivity to the beauty of that is our gift for living in these hills. Take a hot air balloon ride. Treat yourself to a massage. Walk in the early morning dew. Listen ?really listen-- to the insects, the birds. Smile at a cat you haven't met. Take time for the slower things and Life will find a thousand ways to turn the blessing back to you. © Maureen Killoran, 2005 Simple Tips to Move Forward on the Job Someone I know wants to move into another job in the same company. It is not a management job. It's a job as an assistant safety coordinator. How Do You Build Momentum in Your Business and Life? A few weeks ago at a "Leadership from the Ground Up" conference, Donald Trump spoke about the ingredients for success. I found his topic on momentum very intriguing. My thoughts have been returning to his presentation in my mind ever since. Can You Say No? As a manager you are constantly being asked to do things - by your boss, by one of your fellow managers, by the head of another department, by one of your staff.
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