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Profitable Idea Generation in 4 Steps Using Improv
A large percentage of business are stuck, tied to narrow ways of thinking about themselves and their products. In the business environment you can't be stuck and survive. Using the techniques of stage Improv, companies and their employees can free their minds so that profit will follow. If you have ever watched "Whose Line Is It Anyway?", a comedy sketch show by Drew Carey, then you have seen the techniques of Improv in action. "Applying Improv skills to a business results in endless possibilities," said Dina Amadril, owner of Marketing Improv, a Long Beach, CA based training and consulting company. "Improv teaches you to think on your feet. Expose your employees to a Marketing Improv Skill Session and they will return as unstoppable idea generators who wreak profit on your business" What are the 4 steps to free your mind so that profit will follow? FOCUS/ ACCEPT/ BUILD/ LET GO Focus on the present tense. Don't let any past failures or attempts derail your improv-ing. Attempt to view your product or service as if you are seeing it for the first time. Consider that any path you discard here could have been the path to the future pot of gold. Accept every idea without judgment. Richard Amadril from Marketing Improv warns "The quickest way to squash idea generation in a group is to have someone pass judgment on an idea, especially if that someone is the Boss" Build on the ideas presented. Using an Improv technique called "Yes, and..." one idea can sprout into 15 in minutes as Dina Amadril explains, "During the Yes, and ... phase of the Improv each participant builds on the others ideas. An idea, 'We can sell our product in sets' becomes 'Yes, and we can color code the sets', 'Yes, and we can let the customer choose the color on our website' Ideas fly when you have no boundaries" Let go when the time is right. You will notice when the ideas start to lag and people are ready to move on to the next topic. Wrap up the topic with a quick idea review and start on your next topic. Using this simple four-step Improv technique will help build your business by revealing new paths to profit. For more information on how Improv can evolve your business visit http://www.marketingimprov.com. If you are in Southern California attend the Marketing Improv Skill Session on April 22, 2005 information about this event can be found on marketingimprov.com or by calling 562-215-4454. About Marketing Improv Marketing Improv helps companies target their resources for maximum impact. Our evolutionary seminars focus on your specific marketing issues, identifying new paths to profit. Dina Amadril
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Business Management What is Life Coaching? An recent article in Money Magazine said that "A coach may be the guardian angel you need to rev up your career." In fact, if you pick up any major newspaper or magazine, you are bound to come across a glowing article on coaching. It is one of the fastest growing careers, with an estimated 20,000 coaches in the United States. Because coaching is a relatively new profession, there are many people calling themselves "coaches"---unfortunately not all of whom are fully qualified. You should know that there is no required professional certification process, although it is coming in the near future. A Perrverse Confidante Direct Answers - Column for the week of July 15, 2002 Six Steps for Creating Work-Life Balance Today an increasing number of us are experiencing burnout, low productivity, insomnia, and stress related illnesses?undoubtedly due to a lack of balance between our work and personal lives. It's time to look at how we can create greater balance in our work and personal lives. What looks like balance to one person may differ for another because individuals have different goals, values and definitions of success. However, there are some common definitions of balance that include: Unhook From The Perpetual Progress Grid I have been a member of a group called the Women in Business Connection (WIBC for short) in Cambridge, MA for about four years. We get together for lunch meetings once a month. Last week at our December event several of the women commented to me how much they liked my newsletter. It is always nice to hear complimentary feedback but one woman went even farther - she said it was like getting a "Zen moment" in her email. (Thanks Cibeline!) How to Slow Your Spinning Mind Have you ever laid in bed trying to fall asleep, but your mind keeps spinning with all the things you need to do? Your thoughts just keep ticking? Why Bosses Dont Get All the News Not long ago, a friend who works in television complained that the industry has no interest in real business stories. And, I had to agree with him, since we don't see much coverage that doesn't involve stock prices or some sort of scandal. The Right Coach Who is the Best Coach For Achieving Your Goals? Are YOU a Dreamer? This morning I watched a news article about a young woman who had just set a world record for sailing across the English Channel. What was special about this Channel crossing? The sailor, Hilary Lister, is a quadriplegic who steered the boat by blowing through two straws. She completed her crossing in 6 hours. The Role of Grief Group Facilitators Technically, there are two types of grief groups. Informational and support groups are for individuals who have an interest in the grief process. The purpose of these groups is to promote grief education and awareness. It covers the grief process in a more academic fashion. Im Gonna Die MY Way My wife says I have the strangest taste in movies. You see, there are movies I can watch again and again, which she could not sit through once. One of them is Rhinestone, starring Sylvester Stallone and Dolly Parton. Listening Skills In Relationships Recently, when out to dinner with another couple, my husband is surprised at what someone says about one of our neighbors. He even comments this to the person about his amazement. Less than one week later, my husband comments to me he wonders about this very situation. After asking him, "Well don't you remember Sean told you that?" "No. I must have been in a conversation with someone else then." I just torque my jaws and change the subject because I just don't want to have this conversation about listening again. Trust In The Moment, and Trust In Yourself Do you often get yourself upset and feeling less than fully confident, as part of your preparation for facing a daunting challenge? You can improve your performance if you let your somatic intelligence lead the way."You move too much to be effective." Tamura sensei softly shouted at me. "You need to give your opponent a clearer target to strike at." The Secret of Self-Esteem Have you ever thought about what really creates self-esteem? Having a deep sense of inner worth is important to all of us, but many people have some false beliefs about what creates confidence in our own merit as individuals. The Fastest Way to Ruin Yourself I don't know many people who would admit to wanting to ruin themselves, but there are a lot of people who are doing everything they can to accomplish that very goal. They certainly don't see it that way, but if you look at the way they live, you can see it happening. Recreating Yourself So it's time for a change. You've taken that hard look in the mirror and you've decided that who you are is not who you want to be. Or perhaps you are standing at a fork in the road and where you would like to go requires that you make some changes. Maybe you are just really bored with your life as you've been in that same old rut for so long that you just want to scream if you spend another day doing the same amazingly boring things all over again. The reasons for change are as varied as the people making the decision to do so. The only thing you have to remember is that the change must come from you, not from someone else. And it can't be a gift to someone else, it won't work. Ultimately, recreating ourselves is a very personal choice and a very personal decision that others really can't help us with. Leading Grief Groups: The Preliminaries Preparation: Tips For Singles On Celebrating The New Year It's four weeks away and you don't have any plans. Many of your friends will be away or out with their significant others. You can't believe it's been a whole year and you are facing another dateless New Years Eve. What can you do? You Have The Right The other day I was having a interesting conversation with an acquaintance, but it soon turned out to be surprising and unpleasant. The other person blurted out an unwelcome comment, in a tactful manner by pin pointing a personal issue within the conversation. Friends? I met my friend when we were in graduate school, and we enjoyed hanging out together outside of classes. After receiving our degrees, we both left school to live in different states. That was 10 years ago. Mind the Gap The underground train in London can get you anywhere when you know how to maneuver all the options. Like our subways, London under ground is a busy place. When your train arrives and comes to a stop, you move forward with the crowd, waiting for your turn to get on the train. A man's voice drones from overhead, warning you over and over: "Mind the gap. . . mind the gap."
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