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Tips for Writing Great Coaching E-Books
Never understimate the power of a well-written word. Tens of thousands of readers of coaching ebooks have had their lives changed for the better by a well written ebook. It's a remarkable medium that you can tap into to coach others day or night, in the city or country, all across the planet. Is writing an ebook for you? Do you have the answers to a specific problem? Can you research the answers? Do you have a personal story to tell about overcoming the problem in your own life? Is there a group of people for whom this problem is universal? A group of people who wake up in the night in a sweat, wishing, praying and wracking their brains for an answer? The more they are in need of help, the more likely your ebook can change their lives. If you think writing an ebook is for you, this is what you need to know: 1. A great ebook is not long. In fact, the very best ebooks are 10-35 pages long, and no longer. Why is this? The ebook that is short and sweet answers in a laser-like fashion the problem that the reader wants to solve. It's the most valuable ebook a client can buy because you have filtered the exact information they most need, and cut out the rest. Don't make the mistake of thinking you need 100 pages to call yourself an ebook publisher. Cut to the chase. 2. A marketable ebook is very specific. This goes hand in hand with #1. Don't write ebooks that are general. They just aren't marketable and you'll be in for a heartache. The key to marketability is communicating to specific people that your answer is the precise one they need. 3. A great coaching ebook uses a coaching approach. Take some time as you prepare to write your ebook, and do two things: Read great ebooks AND transfer what you know works as a coach, and transfer that to your ebook. As a coach, do you harness the power of the provocative question in your one on one coaching calls? Perhaps you have a special ability to see the greater truth in a client's life? Take special note of what makes your coaching exceptional in one mode of delivery and deliberately set out to translate that to the writing you do for your ebook. Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com
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Business Management 4 Amazing Tips To Successfully Persuade Anyone Having excellent persuasion skills is one of the most important abilities to possess in today's fast-paced world. We need the support and cooperation of other people to help us in reaching our goals. The saying "No man is an island" is an undeniable truth. The Fastest Way to Ruin Yourself I don't know many people who would admit to wanting to ruin themselves, but there are a lot of people who are doing everything they can to accomplish that very goal. They certainly don't see it that way, but if you look at the way they live, you can see it happening. Whats Next Syndrome Terms like Postpartum, Post Traumatic and Post Gulf War are all well-known Syndromes - mysteries no longer to the medical community or even those of us who count ourselves among the great unwashed. We hear and read everyday about the negative outcomes from life-threatening trauma. The 9/11 attacks in New York City demonstrate all too clearly the psychological devastation left behind long after upsetting occurrences. How to Slow Your Spinning Mind Have you ever laid in bed trying to fall asleep, but your mind keeps spinning with all the things you need to do? Your thoughts just keep ticking? Moment of Magic Laughter may or may not be a shock, relieved, but its' therapeutic effects are recognised in most cultures. It allows a positive distractive moment or moments. When things are tough, rough, overbearing or endless, a quick laugh can help to transcend an obsessive reality. Executive Coaching and the American President Perhaps no one better than a former U.S. president has the right to advise executives: "The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it." -Theodore Roosevelt Personal Development Profiles Personal development profiles, also known as personality profiles, are a tool I frequently use before starting a course of coaching with a client. The client answers a series of questions about preferred behaviour styles and their responses generate a report which outlines their strengths, areas for improvement, blind spots, their contribution to the team, ways they could improve their communication and how to deal with challenging people. Viewpoints - Communication Destruction Or.... Viewpoints! Everyone has them and they are personal. However, when you believe that only your view is correct, you shut out other people and do not listen to the facts they are giving. Embracing Excellence Joey rises before dawn to pack his lunch, eager for morning to arrive so he can board the city bus that transports him to his job at a souvenir production facility. From 8:00 a.m. until 5:00 p.m., Joey applies decals to souvenir collector spoons. Much like an artist applying brush to canvas, Joey peels a self-sticking decal from its wrapper, painstakingly centers it over the base of the spoon and slowly presses it on the metal. If the decal is not perfectly centered, he peels it off and starts over. Joey glows with pride over the racks of completed spoons, ready to be packaged for shipping to retail stores. The Amazing Secret To Ridding Yourself Of Self Consciousness One of the biggest challenges to developing superior communication skills is that you already have your hands full in those situations where you need help. Take a typical scenario - meeting new people. How to Tune In Your Brain & Feel Confident with People in Moments One day when I was in school, many years ago, the school principal wandered into our class room, sat down and started to talk. Creating An Effective Toolbox For Success WHAT'S IN YOUR TOOLBOX? Think Twice Before Youre Nice A few months back I had a disturbing dream. In my dream a woman with stringy blonde hair rang my bell. She asked if she could come in. I did not want to open the door. But I felt guilty about my reaction. So I let her in. She pulled out a hand gun and shot me. I woke with a start and a racing heart. I clutched my pillow and my life. My inner voice spoke immediately and sharply. "Politeness kills," it said. This was an extreme way to let me know I had to honor my boundaries. I've never liked the word "boundaries." It sounds like barbed wire or armored trucks. But I do like the feeling of listening to my intuition, respecting my inner instructions. And it feels appropriate and sacred to be mindful of my gold. I see many creative, incredible individuals who leak their strength and focus with amorphous personal boundaries. We want to be nice, helpful, and well-liked. But bear in mind that your time and attention are your personal reserves of oxygen and hydration. Time and attention create your life's dreams. Dreams keep your soul alive and contribute to all of humanity. I'd like you to create your life's dreams. That's why I'd like you to reflect on where you put your time and attention. You have a Responsibility to Yourself. You have a mission here. You have sacred work to do. No one but you knows what you came for. The people in our lives may not appreciate the work we feel compelled to do, the dreams we wish to give birth to. They may fling casual, loose, social standards your way, just like tossing horseshoes at a backyard barbecue. I used to have a hard time saying no to lunch dates and coffee. People would often say to me, "You have to eat, right?" and I'd feel found out and exposed, like I was hiding time from this person. And then I'd eat with them--and eat my heart out at the same time. Of course they were wonderful people. Of course I got value out of the time together. But that doesn't mean anything. I'd get value out of reading about the history of socks, too. But I had something specific I yearned to do. I wanted to write a book. I ached when I did not write. Every time I said yes to a lunch date, I said no to my dream. That became too wounding. I learned to say "No." It's not selfish to want to give time to your dream. Your dream will give love and energy into this world. I often think about the people I esteem in life. Mother Teresa had a guiding mission. Martin Luther King had a burning cause. They did not squander their energy or time by being polite. They gave in huge ways because they said no to little things. It's not Selfish to be Honest "I don't want to be selfish," said a client of mine recently who admitted not wanting to get together with a friend. "She needs me." Now there are times when someone needs us and we feel called to be there. That's wonderful. When we're called, it feels good to be there. It doesn't feel like an obligation. It feels like a secret mission or a privilege. But more often than not, someone "needs" us and we're afraid to decline. Here's the thing though. You can't change your feelings. When you truly don't want to do something, it's not doing anyone any favors to lie. Your energy doesn't lie. If you do something you don't want to do, you may just end up being late, angry, sarcastic, withdrawn, and, in general, as mild-mannered as a jackal or a jalapeno pepper. That ride to the airport will be no joyride. And nobody will get what they wanted. What if you could trust your feelings? What if you knew that if you honored your own needs, you would naturally increase your generosity? What if it's okay to just love what you love and dislike what you dislike and gravitate where you are drawn? Why do we secretly think we are being ruthless? What if we are being elegant? What if we are daring to live gracefully by daring to listen to our inner voice? What makes you think that your persistent feelings are wrong? I trust that your soul is pure and precious and knows your highest purpose. And I hope you listen to its promptings more than some sick, guilt-inducing nagging, sagging voice that makes you feel burdened inside. One voice will make you feel heavy and one will make you feel light. One is thudding in the wrong direction. And one is turning right. Your Real Relationships will Support the Real You Often times we're afraid to honor our boundaries, because we don't want to upset the people around us. Indeed some people will balk at your limits and may even suggest that your decreased availability is the first sign of Satan worship or advanced Narcissism. But real relationships support the real you. I have no doubt that my friends would prefer to hear from me more often than they do. But they prefer my authenticity and happiness even more. That's why they're true friends. Some individuals who seem to demand the most of us are energy vampires. They feed on your warmth and pay no heed to your needs. They will demand that you be giving. And you will never give enough. Recently while driving to Northern California where I had a speaking engagement, I decided to stop for a quick break. I chose to wander into a small boutique with painted scarves in its windows. When I got into the shop, the owner started telling me about the sales she had going. I nodded politely. She continued to tell me about the rugs she had imported from Turkey and I found myself hanging on every word though I did not want any rugs or details of her trip. Her enthusiasm kept me paralyzed. I only had a few minutes to stop here and look around. Finally, I excused myself and walked away. The owner followed me and kept talking. She refused to give me space. That's when I walked out of the shop. I decided I did not need to indulge someone who was not respecting me. I breathed in the salt air of that gorgeous ocean town and skipped back to my car. I felt like a fly who had escaped a spider's web. *** Always be kind. But think twice before you are "nice." Nice, is often a mask of pleasantness we put over negative feelings. Nice is often a form of self-rejection. Real kindness feels good. It's when we give because we want to give and we give in ways that respect everyone, including us. If you want to give to others, give truly. Give the exceptional gift of taking care of yourself and tending to your dreams. Give the love that can only come from you expressing your unrivaled talents and devotions on this earth. Follow your calling and draw lines when you must. Doing what matters should never be sacrificed for a false idea of manners. 5 Minute Morning Balance Ritual "3 Questions, 5 Minutes a Day: Make leaps towards greater balance in one single week with the Shicka Boom 5 Minute Morning Balance Ritual" By Laura Lallone, Certified Life Coach Potential One of the most often mis-understood aspects of self-development is the concept of potential. We are often told that we can achieve our full potential, however, what does this really mean? When the focus is building self-esteem and motivating individuals to do better, there is often the implication that potential is a destination or an end-point that can be reached, and if we just strive for "it", we will reach "it". But, what is "it"? Coaching May Be For You Are you looking for someone who will hold you accountable to achieving your goals? Career coaching and mentoring may be what you need to accomplish what you really want in your career. Your friends and family certainly love you and want the best for you, but they can't always make the time to devote the necessary hours you may need to achieve your objectives and goals. Your friends and family have objectives and goals that they are looking to achieve as well. How to Jump-start Your Emotional Health You've probably heard the expression: "It's not what you are eating. It's what's eating you!" This well-known saying reminds us that the thoughts we entertain can have an impact on our health. The Magic of Hearing I'm working on a coach training certification, and one of the "proficiencies" I'm expected to have mastered is "engages in provocative conversations." Now, that really got me thinking. What's a provocative conversation? Life - Is It Just An Illusion? It's a well-known fact that electrons and atoms move at the speed of light, technically flickering in and out of existence. In other words, half of the time we are actually not here. Budda In Your Back Pocket The other day I was late for something. Not very late. In fact, I was actually on time but an angry voice berated me anyway, saying, "You are late! There will be no seats left. You wouldn't run late if you were more organized!" It was a terrible feeling, especially because the voice was partially right.
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