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The Great Marketing Reframe
From grimaces to stomach knots, talking about marketing seems to take on the sound of Charlie Brown's teacher, with so many syllables of "wah Waah, wah Wah, wah." What does this mean? For starters, I find it terrifying ironic that, when it boils down to it, truly - marketing and coaching are actually ONE. Yes that's right. I may be in the minority, but it's served me very well to see marketing and coaching with an equals sign between them. As in they are equivalent. At heart, coaching is nothing but an advanced level of communicating, or some might prefer the word relating. Great coaching expands your awareness, lights a fire under you, makes you go 'Eureka!' In the same way, great marketing is really only communication. It causes action. Coaching AND marketing both, when they're doing their 'thing'? bridge gaps of understanding. They solve problems. But of course when great marketing is being done on behalf of things, people or concepts that we don't like or agree with (politicians, warfare, annoying television, anything being marketed at the dinner hour) THEN of course, we begin to hate marketers and marketing. I really think the way to get over this angst around marketing is to let ourselves be convinced or not convinced, whatever way the message is being delivered, AND whether we are convinced or not, reserve the right to NOT buy. A lot of the reason why people (coaches too) feel the need to be rude to a telemarketer is because they're afraid of being sold, and spending money they don't have. So try it, whenever you think about doing something dreaded like 'marketing' of any kind, think of it as coaching instead, and retap into that deep well of conviction and passion that you are here to coach. Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com
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Business Management Nothing is left to Chance You are going to meet a very important client for lunch. What do you do? If you are anything like Anna the first job is to ensure the outside you is perfect, well dressed, matching clothes, clean shoes, washed in your favourite soaps, perfume. Check yourself many, many times in the mirror, Ask your partner (numerous times)," Do I look right"? "Is everything OK"? Basically, nothing is left to chance. The inside you has been studying the information you feel is important. You feel on top of your subject but slightly nervous. You pull out all the stops to ensure that the person you are meeting will get full benefit of your total attention, love and generosity. Again, nothing is left to chance. Value Based Leadership Coaching What can I do to be a better coach? The Eight Step Coaching Model describes the process, yet too often the focus is on techniques only. "How can I say it to win my point, get others to do things my way, or convince them?" Focusing only on one technique is fundamentally manipulative. Good leadership coaching, like good parenting, is a way of being as well as doing. This way of being, or our values, drives our behaviors. Like Olympic figure skaters, coaches should evaluate themselves in two areas; skills and style, the expression of your values. Feeling Self-Conscious? 6 Tips to Turn it Around Fast! When you feel self-conscious it means you are putting too much attention on your self, too much focus on what you are doing and how you are doing it. And this is a formula for poor performance. That Little Bit Of Extra The "little bit extra" is a very powerful concept to put into practice today in every aspect of your life. The difference between being ordinary and being extraordinary is that little bit EXTRA. The little bit extra is what separates average performers from CHAMPIONS! Executive Coaching Case Studies If you are wondering whether investment in executive coaching would promote your business growth, some case studies might help you in making a decision. Getting What You Need: Ask For Help! "Fortune befriends the bold." - John Dryden Executive Coaching and the American President Perhaps no one better than a former U.S. president has the right to advise executives: "The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it." -Theodore Roosevelt The Benefits of Coaching When I was first introduced to the profession of personal coaching, my first initial thought was that it sounded exactly like something I would love to pursue. I did further investigation into the profession and before I knew it I was happily enrolled in the Coach Training Program offered through Coach U University in Colorado, USA. Coaching: The Art of Putting Yourself In Somone Elses Shoes COACHING STEPS: The following are five (5) steps a coach can take to change behavior and performance. The goal of this process is to create the context for the person being coached towards one in which excellence becomes the norm. 1. Observe the action/behavior you want to change. 2. Describe the situation/action you saw. 3. Ask the employees what they saw, their perspective/point of view. 4. Tell the person how you saw the behavior, then 5. Describe what needs to happen instead and why - if appropriate. Should I Get A Coach? Why should or would someone hire a life coach? Well, why would anyone purchase the services of a personal trainer, and interior designer or a sports coach - any professional "assistant" for that matter? After all, we all know how to exercise, how to hang a curtain and how to play our own game. But we hire a professional because we know that they will hold us accountable on our goals and objectives - and since we're paying good money for them to be there, often whether we show up or not, we have an added incentive to do so ourselves. We also understand that even though our knowledge of what we're doing may be strong, a professional always has tips, tools and tricks at their disposal which can save us time, aggravation and money. And we get that even the best of best can't "see themselves" from the outside and don't have the objective standpoint about their skills and abilities that a trained and experienced professional can bring to bear on any given situation. How to be Your Authentic Self Most of us play many different roles in the course of any given day. We could be Mom, Boss, Employee, Student or Friend, to name just a few. Very often we identify ourselves by those roles. When asked, "Who are you/" we say, "I'm a wife and mother", "I am a doctor and amateur photographer". We identify ourselves by how the world sees us, not by who we really are. You Have A Choice I'm a relationship coach and, unlike most, I deal with those 'other' relationships. Of course, I make love happen without wings and an arrow, but I really make a difference with business relationships, family relationships, community relationships, old and stale relationships and all the rest that we take for granted, lost or forgotten. What Rules! There are things that we do automatically internally that we don't even realize are the things that make us who we are. Our own rules for living that we hardly ever question, and even less frequently examine. Corporate Coaching - Why Coach? C(5)+ED Is it possible to make a strong "business case for corporate coaching?" Why is coaching vital to organizations? Why should leaders invest time developing their coaching skills? These are tough, important questions that organizations should consider before implementing coaching. D.I.S.C.I.P.L.I.N.E. What does this word really mean anyway? According to Webster's Collegiate Dictionary, 10th Edition, discipline, as a noun, is defined primarily as punishment. My, but that has a harsh ring to it. An alternate definition is self-control. Well, that's a little closer to my idea. I submit that discipline, as it relates to making your home business a success, is the following: The Need to Feel Special From the time Jennifer was a little child, she was demanding of attention, especially from her mother, Sarah. With two older brothers, Jennifer had a "special" place in the family as the baby and the only girl. She made sure to establish a "special" relationship with her mother, who relished the connection since she did not have much of a relationship with her emotionally distant husband. A Small Piece Of Carpet Have you ever noticed how the way you feel about yourself sometimes depends on whether or not you get confirmation of your value from others? When you enter into challenging situations with a positive self identity you will discover that you are living your life with a greater sense of enjoyment and fulfillment. Sheep Do Not Start Out Lost Have you ever thought about how sheep get lost? Even with a shepherd, they still get lost. How does this happen? The one thing I know for sure is that they did not start out lost. THE Step to Working Smarter (Japanese Style) Remember that Coke contest from the 80s? If you collected bottle tops that had the letters to spell T-H-E R-E-A-L T-H-I-N-G, then youd win a zillion dollars. Do You Really Need A Home Business Mentor? Having a mentor can mean the difference between success and failure if you want to have a successful Internet home business.
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